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The new HÜCO packaging design combines the familiar brand colors blue and red with a modern, high-quality appearance and takes up design elements from the first HÜCO packaging from the 1980s. 

New HÜCO Packaging Design

With the introduction of a modernized packaging design, the HÜCO brand is opening a new chapter while building on more than four decades of aftermarket experience within the Astemo Group. 

The packaging design has been revised, while the familiar HÜCO colors blue and red have deliberately been retained. This color scheme has shaped the brand for decades and stands for the long-standing experience, reliability and high quality that customers associate with HÜCO. At the same time, it ensures a high level of recognition in the market. 

The new design combines tradition and modernity: it deliberately  takes up design elements from the first HÜCO packaging from the 1980s and reinterprets them in a contemporary, modern and forward-looking form. In this way, the packaging reflects the brand's decades of expertise and quality promise while also underlining its commitment to innovation and further development. 

The result is a fresh, high-quality brand appearance that honors HÜCO's history while looking to the future. The new packaging design combines modern accents with proven brand elements and creates an appealing appearance at the point of sale. The heart of the brand remains unchanged: the high quality and reliability of HÜCO products, which customers have been able to rely on for decades. 

The introduction will take place gradually and will be based on the respective packaging requirements. This step-by-step transition ensures a smooth changeover without affecting product availability. At the same time, the introduction supports the responsible use of materials: existing packaging stocks will not be disposed of, but will first be used up. New cartons in the updated design will only be ordered once the respective stocks of the previous packaging have been consumed. In this way, the changeover helps to avoid unnecessary waste and to use existing resources responsibly. 

HÜCO plays an important role in Astemo's aftermarket portfolio. As a traditional brand with a history dating back to 1980, HÜCO brings decades of experience and extensive know-how in the automotive aftermarket. A large part of the Astemo aftermarket product portfolio is available under both the Astemo brand and the HÜCO brand. With its integration into the Astemo Group, HÜCO complements the portfolio with its long-standing market presence and technical expertise. As a result, Astemo Aftermarket benefits from a combination of experience, quality and a broad product range that offers customers comprehensive and reliable solutions from a single source.